Simply measure internal search

von Katrin Nebermann

Simply measure internal search

The search function is an important key to successful websites. This is why it is so important to answer the following questions:

How often is the search function on the website used? On which pages is the search used? What are you looking for? How often do searches lead to abandonment or conversions?

In addition to evaluating the quality of the on-site search, the search terms can also provide impetus for product range expansions, new content or SEA keywords.

Tracking takes place either via plugin, manual integration or – brand new – via automatic recording. Simply go to Settings → Account → Activate automatic recording of internal search & configuration.

If necessary, enter the search parameter if it differs from the standard parameters. Simply take it from the URL of the search results page, as in the example: sSearch.

The Internal Search basic report can then be used to evaluate usage, post-search engagement and conversion success.

Using manual integration, it is also possible to differentiate between multiple searches on one page and searches with and without hits.