It’s all about getting started

von Katrin Nebermann

It’s all about getting started

Website visitors are generally regarded as “impatient creatures”. The bounce rate, i.e. the proportion of visits with only one page view, is usually between 40% and 60%. A third of bouncers, on the other hand, are of the particularly impatient type who don’t even linger for five seconds. The latter can be easily determined with the segments by forming cohorts from the length of stay and number of page views:

Analyzing the top entry pages is just as important in the context of SEO rankings as it is for SEA performance. The key figure Entries can be used for evaluation in page-related reports:

In the marketing reports, the dimensions entry page and entry URL are available for the evaluations:

This way, not only traffic and engagement can be evaluated depending on the source and entry page, but also conversions and sales. It can also be exciting to analyze the entries in the eCommerce product performance report in order to answer the question: Which items are viewed after the entry page and which are ordered?

Using the segment editor, all entries on product detail pages can generally be summarized as a group and much more.

The entry page and entry URL are therefore helpful dimensions for gaining valuable insights into SEO, performance marketing and onsite optimization.