New menu in etracker analytics: more user-friendly & efficient
Simply save conversions!
![](https://www.etracker.com/app/uploads/2020/03/dmexco_2018_Tag1_01-768x1024-1-1.jpg)
by Katrin Nebermann
That was the theme of etracker’s presentation at dmexco in Cologne last Wednesday and Thursday.
etracker analytics also makes it easy to uncover deeper weaknesses and optimization potential. Whether A/B testing or personalization: conversion optimization can be implemented easily, quickly and efficiently thanks to the etracker Optimiser – for every marketer and without programming knowledge.
The large number of 41,000 trade fair visitors showed us that these are topics that drive every marketer.
We would like to thank all our customers, partners and interested parties for the stimulating, helpful and pleasant discussions. You all made dmexco 2018 such a successful trade fair for us. Thank you very much!
Your etracker team