Optimal control of Google Ads.

In addition to ad design and keyword selection, the choice of campaign objective and bidding strategy is one of the key factors in search engine advertising. As a rule, the aim is not to generate as many clicks as possible via the ads, but conversions and sales. The more accurate the performance measurement, the more reliably Google’s algorithm ensures that the ads are displayed in a targeted manner.

There are several reasons for this:

• Google tags always require the prior consent of users in the EU – even in so-called consent mode.
• Ad and tracking blocking often prevent the execution of Google tags.
• Browser protection measures such as ITP on Apple devices ensure reduced cookie runtimes despite consent.

This leads to poor data quality in conversion tracking due to an average 71% data loss and massive data distortion due to extremely inconsistent consent rates.

Conversion tracking with the best data quality

Data protection pays off: With the consent-free solution etracker analytics, all visits and conversions can be measured in compliance with data protection regulations. A separate tracking domain prevents tracking blocking and cookie restrictions by ITP.

Freedom of consent was confirmed in the audit and by being awarded the ePrivacy Seal:

Optionally, the user’s consent can be obtained in order to record longer customer journeys:

Server-side conversion upload

The conversions recorded using etracker analytics can be automatically uploaded to Google Ads on a daily basis. Campaign tracking (using suffixes of the final URL) and synchronization are easy to set up.

This ensures the best data quality for assessing campaign performance and automatic bid optimization in Google Ads.

Set up in four simple steps

Measure conversion actions

Thanks to extensions for store systems such as Shopware, WooCommerce and Magento or integrations in Shopify, orders are tracked automatically. All other conversion actions can be set up effortlessly with the etracker tag manager without any intervention in the HTML of the page.

Add campaign parameters

Copy and paste the parameter set into Google Ads and enter the campaign name.

Set up conversion upload

Set schedule

Finally, create the schedule for automatic uploading by copying and pasting the source URL and transferring the desired interval.

Create remarketing list

For Google Ads Remarketing, the Google Tag can be played out via the etracker tag manager.

Thanks to the integrated Consent Manager, the tag is automatically triggered when consent is given and does not have to be laboriously maintained in the CMP. In addition:

• No extra CMP license required.
• No blocking, as tag management optionally runs via your own domain.
• Small code size leads to faster loading times and improved core web vitals.

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