New menu in etracker analytics: more user-friendly & efficient

by Olaf Brandt

After refreshing the website, the etracker tag and consent manager and various configurators, the menu in etracker analytics was also revised and optimized as part of a comprehensive UX design update.

The most important optimizations at a glance:

Breakdown of the basic reports

Traffic, engagement and real-time: The former basic reports have been divided into three new, clearly arranged menu items. This makes it easier for you to find the reports you want.

Division of the settings

Tracking and account settings: To make the menu structure clearer, the settings have been split into left and right-hand menus. On the left you will find all the important functions for daily use such as reports and configurations. Administrative settings such as profile settings, user management and license information can be found on the right-hand side.

Slim drop-down sub-menus

These allow you easy navigation and quick access to the reports.

New advanced search

The search now includes not only report names and custom report views, but also account settings, profile settings and linked accounts (formerly Multi-Account Management).

Extended calendar function

The calendar has been modernized and now also offers predefined time periods, such as the last quarter, the last 90 days and the last 12 months.

New favorites function

You can mark frequently used reports as favorites to find them again more quickly.

The left-hand menu bar can still be minimized by clicking on the menu icon at the bottom left. But that’s not all: the segment and dimension selection as well as the selection of conversions and attribution models have also been revised. The adjustments to the reports and dashboard will follow shortly.

Take a look at the new features in our short video:

With these optimizations and innovations, we want to make your use of etracker analytics even more convenient and effective.

Test the new and revised functions and let us know how you like them! We look forward to your opinion!

Write to us at service@etracker.com.