In the world of digital marketing and web analytics, visits are a fundamental metric that provides information about traffic and user behavior on your website.

Definition of visits

A visit or session refers to the period of time during which a user is active on your website. A visit begins when a user comes to your website and ends when they leave the website by closing the browser or browser tabs or after a certain period of inactivity. For etracker analytics, this is 30 minutes by default. A single visitor can make several visits to your website during one day.

Importance of visits

The number of visits provides information about how often your website is accessed. It is an important key figure for measuring traffic and can help you to understand when and how much your site is being used. For example, an increase in visits can indicate successful marketing campaigns or seasonal trends.