Definition of key figures

Number of visitors who have canceled the process after visiting the page.

Number of dropouts divided by the number of visitors.

Proportion of products left in the shopping cart (in %): (Anzahl ‘In den Warenkorb gelegt’ minus Anzahl ‘Kauf’)/Anzahl ‘In den Warenkorb gelegt’

Indicates how often the channel was the last contact in the customer journey before an order was placed.

Number of all process conversions for active processes. If someone achieves several goals in one visit, all conversions are recorded.

Indicates how often the channel was the first contact in the customer journey before an order was placed

Percentage of all visitors by scroll depth.

Percentage of visits with etracker cookies enabled.

Indicates how often the product was deleted from the shopping cart.

Indicates how often the product was ordered.

Number of all triggered events.

Indicates how often the product was viewed. All views are recorded, even if a visitor has viewed a product several times during a visit.

Number of products added to the shopping cart.

Indicates how often the product was purchased.

Number of products added to the shopping cart per visit.

Sum of all lead and sale sales from visitors to this area.

Average number of articles per lead. Calculated by dividing the number of all articles by the number of all leads.

Average number of articles per sale. Calculated by dividing the number of all items by the number of all sales.

Number of visits that ended on the viewed subpage.

Average order value per purchase

Average order value per lead

Number of leads and sales achieved.

Number of visits that led to a conversion for active target processes.

Number of visitors in relation to the process or page.

Average number of visits per visitor. Only visits with activated etracker cookies are taken into account.

Average time spent on this subpage by visitors who have only accessed this subpage and no other subpages.

Average length of stay of a bouncer. The average bounce time (formerly dwell time) is calculated as follows:
Total duration of all visits with only one page impression (formerly PI) (in seconds) divided by the total number of bouncers in the respective period.

Number of visits during which only one page was accessed.

Number of successfully submitted forms

Proportion of visits in the length of stay report.

Proportion of Pis in the dwell time report.

Number of visits directly after a campaign contact.

Number of subpages accessed directly after a campaign contact.

Indicates how often the channel led to a direct purchase after the campaign contact.

Average price of the products considered.

Number of visits that started on the viewed subpage.

Number of errors with a field / form.

Number of leads per click. Calculated by dividing the number of all leads by the number of all clicks in the period under consideration for the First Ad distribution model.

Number of sales per click. Calculated by dividing the number of all sales by the number of all clicks in the period under consideration for the First Ad distribution model.

Total turnover of all orders achieved for the First Ad distribution model. Which turnover is transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all leads for the distribution model First Ad.

Total turnover of all sales achieved for the First Ad distribution model. Which sales are transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all sales for the distribution model First Ad.

Number of formView events sent. Indicates how often a form has been viewed.

Indicates how often all visitors with a certain number of contacts or a certain contact sequence have come to the website.

Number of all interactions with a field/ forumlar.

Number of unique interactions with a field / form.

Number of leads per click. Calculated by dividing the number of all leads by the number of all clicks in the period under consideration.

Number of sales per click. Calculated by dividing the number of all sales by the number of all clicks in the period under consideration.

Number of mouse clicks on an entry point, e.g. an advertising medium such as a banner ad or a search term in a search engine.

Ratio of products ordered to products viewed.

Ratio of products purchased to products ordered.

Number of orders per visitor. Calculated by dividing the number of all orders by the number of all visitors in the period under consideration.

Number of target achievers divided by the number of visitors.

Percentage of target achievers who have generated orders out of the total number of all visits. The conversion rate/visit is calculated as follows:
Total number of all orders (leads or sales) divided by the total number of visits in the respective period.

Number of leads per click. Calculated by dividing the number of all leads by the number of all clicks in the period under consideration for the Last Ad distribution model .

Number of sales per click. Calculated by dividing the number of all sales by the number of all clicks in the period under consideration for the Last Ad distribution model .

Number of sales per click. Calculated by dividing the number of all sales by the number of all clicks in the period under consideration for the Last Ad distribution model .

Number of all leads for the distribution model Last Ad.

Total turnover of all sales achieved for the Last Ad distribution model. Which sales are transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all sales for the distribution model Last Ad.

Conversion rate of leads through sales. Calculated by dividing the number of all sales by the number of all leads.

Total turnover of the leads generated.

The number of target points reached on the website – e.g. contact forms sent, newsletter registrations, etc. – can be recorded in etracker as fictitious sales in the form of a lead. The order parameters are used for this, either in the short classic version or in the e-commerce API version, which offers more evaluation options.

Number of leads per click. Calculated by dividing the number of all leads by the number of all clicks in the period under consideration for the Linear distribution model.

Number of sales per click. Calculated by dividing the number of all sales by the number of all clicks in the period under consideration for the Linear distribution model.

Total turnover of all orders achieved for the Linear distribution model. Which turnover is transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all leads for the distribution model Linear.

Total turnover of all sales achieved for the Linear distribution model. Which sales are transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all sales for the linear distribution model.

Ratio of the number of products removed from the shopping cart to the number of products added to the shopping cart:
Anzahl Produkt aus dem Warenkorb entnommen/Anzahl Produkt in den Warenkorb gelegt

Total usage time of all users. This is the total time that all users have spent with the app in the period under consideration.

Calculated by the sum of all lead and sale sales divided by the unique number of page views of this subpage.

Number of leads per click. Calculated by dividing the number of all leads by the number of all clicks in the period under consideration for the Position distribution model.

Number of sales per click. Calculated by dividing the number of all sales by the number of all clicks in the period under consideration for the Position distribution model.

Total turnover of all orders achieved for the item distribution model. Which turnover is transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all leads for the distribution model item.

Total turnover of all sales achieved for the item distribution model. Which sales are transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all sales for the distribution model item.

Number of subpages accessed during a visit after the last campaign contact.

Average number of different products per lead. If a product is ordered three times in a session, only one product is recorded here.

Average number of different products per sale. If a product is purchased three times in one session, only one product is recorded here.

Indicates how often the product was added to the online store’s watch list.

Indicates the quantities in which the product was deleted from the shopping cart.

Indicates the quantities in which the product was ordered.

Indicates the quantity of the product added to the shopping cart.

Indicates the quantities in which the product was purchased.

Indicates the quantities in which orders have converted to purchases.

Indicates the quantities of products in an order that have been canceled.

Indicates the quantities in which the product was deleted from the watch list.

Ratio of products purchased to products viewed.

Ratio of products purchased to products viewed.

Total turnover of all sales in the period under review.

Number of sales achieved in the period under review.

Number of pages accessed within this user’s session.

Shows the playing time of the multimedia content.

Number of the Start event. Start is stored for the start of multimedia content.

Number of the Stop event. Stop is stored for stopping multimedia content.

Indicates the number of canceled orders.

Number of visitors who skipped a specific step or page.

Indicates how often the channel was one of the middle contacts in the customer journey before an order was placed.

Total turnover of all sales achieved. Which turnover is transferred and in what amount is defined in the transfer of the tracking parameters.

Total turnover of all sales achieved. Which turnover is transferred and in what amount is defined in the transfer of the tracking parameters.

Number of all items sold in the entire period under review.

Total time spent on the site by all users. This is the total time that all users have spent on the site in the period under consideration.

Time spent on the site within the session.

Number of ads viewed (only for view tracking).

Ratio of shopping cart usage to order.

Value of the products placed on your watch list.

The value of the products that visitors have removed from the shopping cart:
Anzahl Produkt aus dem Warenkorb entnommen x Produktmenge x Produktpreis

The value of the products ordered. It is irrelevant whether orders were changed to a sale or cancellation at a later date. The key figure records the original status of the orders.

Total value of the products viewed.

The value of the products that visitors have added to their shopping cart:
Anzahl Produkt in den Warenkorb gelegt x Produktmenge x Produktpreis

The value of the products purchased, regardless of whether purchases were canceled at a later date:
Anzahl ‘Produkt gekauft’ x Produktmenge x Produktpreis

Total value of all orders that have converted to purchases.

Indicates the value of all canceled orders.

Total value of the products deleted from the watch list.

Average value of goods per purchase: Warenwert/Anzahl ‘Produkt gekauft’.

Value of the products placed in the shopping cart reduced by the products purchased.

Average time spent on a subpage. Calculated by dividing the time spent on this subpage by the page views of the subpage in the period under consideration.

Number of visitors who reached the target in the last step.

Number of goals that were successfully completed. This is based on the goals created and recorded in the Conversion Processes report.