The dwell time (time on site) measures how long a user stays on your website on average. It begins with the first click on your website and ends when the user leaves the page or, as in etracker analytics, after 30 minutes of inactivity.

Meaning

A longer dwell time indicates that your content is engaging and useful. It is an important indicator of the quality of the user experience.

Optimization

This way you can increase the dwell time:

  • High-quality content: Make sure your content is informative, relevant and well-structured.
  • Internal linking: Link to other relevant content on your website to encourage users to stay longer.
  • Multimedia content: Use videos, images and interactive elements to captivate users.