Page views per visit (pages per session) measure how many pages a visitor views on average during a single visit.

Seitenaufrufe pro Besuch = Gesamtanzahl aller Seitenaufrufe \ Gesamtanzahl der Besuche im jeweiligen Zeitraum

This key figure provides information about the engagement and interaction of visitors with your website.

Meaning

A higher number of page views per visit indicates that users find your content interesting and are willing to spend more time on your site. As this is an average, the key figure should be considered in combination with the bounce rate. It is also a good idea to look at different cohorts using the segmentation function: What is the proportion of two to five, six to ten, etc. page views per visit?

Optimization

This way you can increase the number of page views per visit:

  • Internal linking: Link to other relevant content within your site.
  • Interesting content: Provide engaging and diverse content that motivates users to keep clicking.
  • Good navigation: Make sure that the navigation on your website is intuitive and user-friendly.