Direct purchase (advertising impact) Kennzahl 1 min Reading time Indicates how often the channel led to a direct purchase after the campaign contact Weitere Begriffe Kennzahl 1 min Reading time Duration per PI in % (traffic) Kennzahl 1 min Reading time FirstAdLead sales (Conversion First Ad) Kennzahl 1 min Reading time LastAdLead revenue (Conversion Last Ad) Kennzahl 1 min Reading time Post PIs Kennzahl 1 min Reading time Target achievements Zurück zum Lexikon