Campaign tracking and conversion sync
Keep an eye on all channels, campaigns and ads and upload conversions to Google, Meta, Microsoft and TikTok Ads.
Included in these etracker editions:
etracker analytics is the all-in-one solution for multi-channel marketing. Avoid control errors due to missing and distorted data, gain comprehensive insights into all channels and benefit from bid optimization with an accurate database.
For 10-20% higher ROAS
Achieve 99% conversion accuracy
The effectiveness of the bid optimization of Google Ads, Meta Ads & Co. depends on the quality of the conversion tracking. Google and Meta cannot optimize on the basis of lost conversions.
Consent-free measurement via a separate tracking domain to protect against tracking blocking in combination with the server-side transmission of conversion data offers a reliable solution.
Use a combination of tag and server-based data transfer for social ads. This is because Meta and TikTok Ads switch from the respective app to the internal or external browser, so that both paths are needed to ensure maximum conversion data.
Such combined tag and server-based conversion transmission is only possible reliably and efficiently if tag, consent and data management go hand in hand. This is because it must be ensured that conversions are properly deduplicated and not counted twice. Simply use the same trigger for the conversion tags as for etracker conversion tracking.
Measure conversion actions centrally without interfering with the website for reports, third-party tags and server-side transmission.
Marketing analytics at the highest level
With etracker analytics, you always have an overview of all traffic sources and campaigns. At the same time, you gain deep insights into the performance of each marketing channel. This allows you to see exactly which channels and campaigns are effective and where they should be optimized in order to increase marketing success.
The easiest way to create campaign links is with the integrated configurator. Created links and all entries are saved and can be used for new campaigns at any time. Google UTM parameters are automatically recorded and matched by default.
Use the preconfigured and flexibly customizable reports for detailed analyses. The marketing data is also available in traffic, engagement and e-commerce reports as selectable dimensions.
Benefit from a wide range of functions such as dynamic drill-downs, segmentation, filters, period comparisons, sorting, storable views and much more.
Switch flexibly between attribution models and select the relevant conversion actions.
