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Behavioral segments

Create and analyze your own segments with flexible conditions and rules.

Included in these etracker editions:

Basic
Pro
Enterprise

How it works

Templates

Use a template or start completely free when defining your own segments.

Rule editor

Use the editor to create the right user groups in no time at all.

Operators

Different cohort gradations or counter-segments can also be easily created.

Segmentation

Individual or all user groups can even be analyzed retrospectively.

videos

First-hand expertise with our videos

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Reporting

Dynamic drill-downs

Uncover relationships of any dimensions in several levels

Segmentation

Behavioral segments

Create and analyze your own segments with flexible conditions and rules

User behavior

Scrollmap

See how many users scroll how far and for how long, projected directly onto your web pages

Performance Marketing

Campaign tracking and conversion sync

Keep an eye on all channels, campaigns and ads and upload conversions to Google Ads & Co.

Data Pipelines

BI and Data Warehouse Sync

Simply connect raw data or share reporting data in Looker Studio, Power BI & Co.

Tagging

Setup for marketers

Measure events, conversions, funnels, segments without touching the source code of the page

Real-Time

Live journeys and content

Track individual sessions and journeys in real time or find the content that is currently most in demand

ECOMMERCE

Store behavior

Analyze shopping funnel and product range including check-out, vouchers, internal search, teasers and promotions