Automatically to the desired page designation

von Katrin Nebermann

There are two ways to automatically identify pages on websites: the page title and the URL.

This example shows the knowledge base on etracker.com in the title bar of the browser:

The title tag plays an important role in search engine marketing as it appears in the search results. Therefore
etracker

automatically records this by default when pages are accessed and uses
it as the page name in page-related reports. Independently of this, etracker also records the URL and makes it available as an additional attribute in reports.

The icon to the right of the page name takes you to the respective scroll map. This is very helpful because you can view the page and also see the scrolling behavior visually.

However, if you as an analyst prefer to use the URL (without the domain name) as the page name, you can customize this in the account settings.

URL parameters are not recorded by default. If your page URLs differ solely on the basis of GET parameters, you should enter them in the account settings taking GET parameters into account.

Using the parameter et_pagename in the etracker code, you can transfer completely individual page names as an alternative to automatic capture as usual.

This makes etracker Analytics very flexible and saves you time-consuming tagging. Reliable and meaningful measurement of page impressions is still the linchpin of web analytics.