Analyze OnePager correctly

von Katrin Nebermann

OnePager, also called single pager or single page applications in web design, refer to websites that only consist of an HTML page. The The entire content is displayed on a “long” website. The contents are usually created by dividing lines and changing backgrounds, elements or the like from each other and are separated by the navigation by means of jump labels or can be accessed by the visitor. can be reached directly by scrolling.

Compared to classic websites, one-pagers offer the following advantages Possibility of displaying information directly and clearly on a single website and, on the other hand, the corresponding design of the content and individual elements, the narrative structure of the website is comprehensively supported. One-pagers can also be dynamically and with interactive content in order to make the enhance the user experience.

However, this form of design is not suitable for every website content. but is primarily suitable for the focused addressing of specific target groups. Target groups or the presentation of individual products and topics thought. A one-pager presents special textual, design and technical requirements for web development and interface design. Therefore, the analysis of the reading flow and the interaction with the different areas and elements is particularly important, says but also a challenge.

From a technical point of view, the website operator is faced with the The problem is that the basic HTML structure of the website is only initially first call and thus also the call of the Tracking JavaScripts of the web analysis software used is only loaded once. Reloaded content, content change by the user, e.g. through a Click in the navigation or scroll to a certain depth, therefore remain virtually unconsidered. Does this make the analysis effective of a OnePager impossible?

etracker solves this dilemma with event tracking and the wrapper function . With the help of of the Event Tracker, you can track interactions with individual Evaluate page elements such as navigation or scroll depth. Man requires, in addition to the etracker tracking code, a JavaScript function that dynamically counts the number of interactions. triggers. Further information on event tracking can be found here.

The wrapper offers the option of adding a to simulate a page call using a script call, although the HTML structure of the page does not change. The simulation of a page view can, for example by clicking on a menu item or the Reach a certain scroll depth. So even with a OnePager enables dedicated web analysis.

Using the wrapper function, you can of course use all of the use the parameters provided by etracker in order to display the pure page view also sends an area name, sales values, etc. to etracker. and thus achieve effective and complete tracking.

etracker is not only very well suited for analyzing OnePagers, but also offers a simple technical implementation of tracking. Information on integrating the wrapper function and using the parameters can be found here: https://www.etracker.com/docs/integration-setup/tracking-code-sdks/tracking-code-integration/dynamische-inhalte-wrapper/