A new report called Conversions

by Olaf Brandt

With the new basic report, all conversions can be clearly evaluated, regardless of the type of measurement used:

Conversions include all three types of measurement:

• All orders as lead or sale (purchase)
• All completed conversion processes (formerly website goals) if the setting Measure process as conversion was selected
• All conversion actions configured in the etracker tag manager

In the report, the conversions can be broken down into further dimensions such as the medium of origin or behavioral segments. Additional key figures can be activated via … in the top right-hand corner of the key figures block.

The conversions can also be flexibly evaluated in all other standard reports. For this purpose, there is a new button Select conversions and attribution model at the top right above the report table:

The respective selection is displayed below.

In addition to the number and value, the conversion rate per visit is also displayed for the selected dimensions and segments:

In the conversion upload to Google Ads or Microsoft Ads, all conversions can also be accessed regardless of the measurement method.

Merging the conversion key figures with the new conversion selection and the new conversion report significantly simplifies the evaluation of success and thus facilitates optimization.