New menu in etracker analytics: more user-friendly & efficient
100% data sovereignty
![](https://www.etracker.com/app/uploads/2020/03/datenschutz-1.png)
by Katrin Nebermann
With etracker, you have full control over your data and can access it in various processing forms to suit the respective purposes:
Analysis data available via
- Report interface
![](https://www.etracker.com/app/uploads/2021/09/etracker_Analytics_Report_2-768x389-1.webp)
- manual or automated report data export.
![](https://www.etracker.com/app/uploads/2021/09/1098-930-max-550x466-1.webp)
- Webservice API (REST) More
Targeting API provides real-time user profile information from the entire visit history for website personalization and individualized marketing campaigns (e.g. Recency-Frequency-Monetary, interests based on favorite content and products). More
Google Ads Upload plays conversion data without personal reference automatically to Google Ads to optimize the bidding and advertising strategy. More
Raw data contains the most comprehensive data for each measurement point with a time stamp for further processing in data warehouses, statistical solutions and BI systems. More